New Adwords Interface

What has changed in the new Adwords interface?

1. You can choose the objective of the campaign while creating search and display campaign

2. The new interface gives you ability multiple adgroups and suggest keywords automatically after entering couple of them. This feature saves lot of time for the user

3. Other new feature you can see is: you can adjust bids to increase number of call conversion from the campaigns

4. Customized reports choosing the KPI metrics to compare the data ranges and previous periods

5. Opportunities tab provides recommendation based on historic data.